De Nederlandse versie is hier binnenkort beschikbaar...
In many cases, a simple tracking and indexation of media content is not enough, the professional market needs quality controls according to a strict methodology and a neutral operator to provide proof that campaigns were broadcast or published according to the business rules and agreements with the end-clients.
In order to enhance the analysis and billing procedures of the media involved we are specialists in developing and standardising data exchange platforms. We use data coming from the media and return an enriched output after verification of the broadcast or publication that allows instant synchronisation with internal systems and analysis software. MediaXim has long experience and tradition in this field of media auditing.
The company was first established as a software company in the early nineties (1991) and soon started developing software for TV monitoring on behalf of the media business in Belgium. MediaXim soon established a firm, pioneering reputation by introducing the first semi-automated software solutions to the market for the purpose of TV monitoring (TV-logs production). These innovations brought unparalleled data precision and detail, and allowed tracking of a higher broadcast volume at lower cost and better quality of service, in terms of both delay and data reliability.
The market rapidly recognized the value of MediaXim as a neutral source of information and entrusted the company with the audit of TV broadcasts linked to the CIM TV audience survey in 1997. This contract has been renewed for several multi-year terms since then, resulting in a non-stop 24/7 operation for over more than 10 years. Since 2001 the company has also become the trusted operator for SKO (Stichting Kijkonderzoek is the JIC that organises the TV audience survey) in the Netherlands.
We have developed our own software platform called "TrueTime" for TV auditing, it is used to produce prices, broadcast time logs and deliver two types of output of TV data on a daily basis for the television and advertising industry.
- Commercial content: spot listings, containing all commercials, billboards, ...
- Non-commercial content: programme listings, containing programmes, commercial breaks, channel trailering, programme announcements, ...
Starting from a fully automated digital capture of television broadcasts, any type of broadcast element with a minimum duration of at least one second can be identified. We use sophisticated software algorithms for both visual and auditory control and verification. We are able to match all commercials against our entire archive and deliver precise alerts on new campaigns to the market. We report wether the correct scheduled version of a commercial was broadcast, if it had any problems in the broadcast quality, if it had the correct position in the break and so on ...
The TV auditing activity, in conjunction with the Audience survey is just one of the many possible uses of the TrueTime software. It can be adapted to serve many other purposes: for example it has been used to audit the quality of the EPG (Electronic Programme Guide) on the digital BSKYB tv platform in the past.
Furthermore, we have also developed auditing solutions based on our ADEX monitoring experience. We now offer Voucher Copying services to the media agencies and publishers to provide proof and validate the orders placed in the print media, meet the requirements of the clients. A specific end-user interface "ADvoucher" was developed to access the results of this audit and to replace the need for hard-copies.
